01 Build a range for the shopper
Russell was discussing a Target denim collaboration. Explain what each fit and price adds to the range.
Fashion interview prep when AI can suggest the buy
Practice building a range, checking demand and explaining which stock decision you would make.
Practice an assortment decisionWhat companies say they’re looking for
02 Read size demand store by store
Use local size availability and sales to decide where stock should go.
03 Check whether to reorder in season
“We are also gradually increasing the proportion of in-season purchasing” (opens the source)
Compare the supplier’s lead time with the selling weeks you have left.
ASOS reported this for FY26. Test what happens to the proposed buy if demand or lead time changes.
04 Protect margin when you mark down
Okazaki was discussing excess stock in Europe. Check clearance units, gross profit and margin rate for each option.
05 Investigate fit returns
Check garment measurements and the intended fit before you change a size guide.
Sources
- Tara Russell, Senior Vice President, Merchandising, Apparel and Accessories, Target, at the time. Target Corporate, “Target Builds on Its Denim Authority with New Wrangler Styles for Fall”, Sep 4, 2026. Open the source. Checked against the published text.
- Tadashi Yanai, Chairman, President and CEO, Fast Retailing, at the time. Fast Retailing, “CEO Message in the FY2025 annual report”, 2026. Open the source. Checked against the published text.
- Daniel Ervér, CEO, H&M Group, at the time. H&M Group, “H & M Hennes & Mauritz AB Nine-month report 2026”, Sep 24, 2026. Open the source. Checked against the published text.
- José Antonio Ramos Calamonte, Chief Executive Officer, ASOS, at the time. ASOS plc, “Final results for the period to 30 August 2026”, Nov 5, 2026. Open the source. Checked against the published text.
- Takeshi Okazaki, Group Senior Executive Officer and CFO, Fast Retailing, at the time. Fast Retailing, “Q&A on results for the first nine months of FY2025”, Jul 10, 2025. Open the source. Checked against the published text.
- Leona De Graft, VP Ecommerce, Levi’s, at publication, at the time. Zalando Corporate, “Rewriting the rules of fit in Europe: 3 key takeaways from CPHFW AW26”, Feb 2, 2026. Open the source. Checked against the published text.
Last reviewed Nov 11, 2026